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Do Gaps in Marketing Theory Make New Brands Fail? / Tait Subler
The Elastic Brand - Interbrand
PDF) What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
PDF) What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation
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PDF) An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity
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What is Price Elasticity: How can it be influenced?
What is Price Elasticity: How can it be influenced?
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A Refresher on Price Elasticity
The Elastic Brand
:max_bytes(150000):strip_icc()/priceelasticity-89c3478d270c4d19b117be316fb98208.png "Price Elasticity of Demand Meaning, Types, and Factors That Impact It")
Price Elasticity of Demand Meaning, Types, and Factors That Impact It
7 Factors Affecting Price Elasticity of Demand
What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation - Alokparna Basu Monga, Deborah Roedder John, 2010
How elastic is your brand?
What Is Brand Elasticity? How to Stretch without Snapping
What drives brands' price response metrics? An empirical examination of the Chinese packaged goods industry - ScienceDirect
Advertising: The Impact of Advertising on Pricing Elasticity - FasterCapital
